Building Financial Confidence, One Family at a Time
We started Talkly FeedUp because too many families were struggling with money stress that could have been avoided. Not because they earned too little, but because nobody ever taught them how to manage what they had.
Our Journey Since 2019
What began as weekend workshops in community centers has grown into comprehensive financial education that reaches families across Thailand.
The Beginning
Started with free Saturday morning sessions in Bang Kruai. Twelve families showed up to our first workshop. We taught basic budgeting with paper envelopes and spreadsheets. Simple tools, but they worked.
Finding Our Voice
Moved online during lockdowns and discovered something interesting—families actually preferred learning from home. They could review materials at their own pace. We developed our first structured curriculum based on real questions people kept asking.
Expanding Reach
Partnered with local community organizations across Nonthaburi. Our materials got translated and adapted for different family situations. Single parents, young couples, multi-generational households—each needed slightly different approaches.
Current Focus
Now supporting over 800 families with ongoing education and practical tools. We're developing specialized content for teenagers and launching peer support groups where families share what actually works for them.
What Guides Our Work
These aren't corporate values we came up with in a meeting room. They're principles we learned from the families we work with.
Real Life Context
Financial advice that ignores how families actually live is useless. We build lessons around real situations—unexpected medical bills, school fees, helping aging parents. Theory matters less than what works when life gets messy.
No Shame, No Judgment
Everyone starts somewhere. Some people come to us with debt, others just want to save better. We've seen it all and nothing shocks us. Our job is to help, not judge how you got here.
Progressive Learning
You don't need to understand investment portfolios when you're still figuring out monthly expenses. We start where you are and build skills gradually. Master the basics before moving forward.
How We Actually Teach
Most financial education fails because it's taught like academic theory. We take a different path.
Our programs use scenarios from real families who gave us permission to share their stories. You'll work through budgets that look like yours, not idealized versions from textbooks.
We provide templates and tools, but expect you to adapt them. Your family's situation is unique. Our job is giving you frameworks that flex to fit your reality.
Follow-up support matters more than initial instruction. People get stuck weeks later when they hit unexpected situations. We're available when that happens.
Who We Are
A small team with backgrounds in education, social work, and yes, some actual finance experience. But mostly we're people who care about families finding financial stability.
Lennart Virtanen
Founder & Financial Education Director
Spent fifteen years in banking before realizing I wanted to help people understand money, not just sell them products. Started teaching budgeting workshops as a volunteer and never looked back. Based in Nonthaburi since 2018.
What We've Accomplished Together
These numbers represent real families who've worked through our programs. Not everyone succeeds immediately, but most see meaningful improvement within six months.
Our Mission Today
Make financial literacy accessible to every family in Thailand, regardless of income level or education background.
We believe money management is a learnable skill, not something you're born understanding. And that skill changes lives—reduces stress, improves relationships, creates stability for kids.
Our programs stay affordable or free because financial education shouldn't be a luxury item.
Where We're Heading
By late 2026, we want to reach families in all 77 provinces of Thailand with localized content that respects regional differences in cost of living and cultural approaches to money.
We're developing youth programs—teaching teenagers before they make expensive mistakes with their first credit card or student loan.
And building peer networks where families help each other, not just learn from us. The best advice often comes from someone who's been through the same struggle.
Want to Learn More About Our Programs?
We're always happy to talk with families interested in improving their financial skills. No pressure, just honest conversation about whether our approach might work for you.
Get In Touch